I fix the funnel leaks that waste your budget — and get them working in under 90 days.
15+ years in SaaS, fintech, and ecommerce. I find where your funnel leaks money and fix it. Then I make sure your marketing spend actually pays off over time.
"Since we started working with Maciej, our business has undergone a significant transformation" — Jan Deruyck, Founder, Guud
Most growth problems aren't about traffic volume — they're about value leakage at critical funnel stages. Funnels fail quietly in onboarding. Paid campaigns scale in one market but lose efficiency abroad. CRM flows run, but retention metrics don't move.
These leaks aren't obvious without structured data and a proven playbook. I don't just patch one channel — I re-align acquisition, activation, and retention so they compound.
The process: diagnose leaks → run measurable experiments → scale only what works. Every euro invested returns measurable value: lower CAC, higher LTV, faster payback.
My approach turns growth from guesswork into a predictable system — with outcomes that matter to your board, not just your dashboard.
Most of my work clusters around three outcomes: stronger CRM and lifecycle performance, better AEO and AI visibility, and clearer growth architecture. I still support acquisition and AI-powered execution where those outcomes compound — always tied to revenue metrics, not vanity activity.
Hands-on implementation in Customer.io, Klaviyo, and Braze: segmentation, events and data logic, lifecycle triggers, retention, reactivation, and churn reduction.
Answer-engine optimization for AI Overviews, ChatGPT, Perplexity, and similar surfaces: schema and entity signals, answer-ready content structure, and commercial-page visibility.
Senior-level diagnostics across acquisition, retention, and experimentation: CAC, LTV, payback, attribution, and a prioritized operating rhythm.
Paid and organic performance where it supports the system — channel efficiency, creative testing discipline, and ROAS — without letting media spend outrun retention or measurement.
Generative creative testing, smart bidding, and predictive workflows where they lift conversion and efficiency — not AI for its own sake.
Structured CRO and activation work on signup, onboarding, and revenue paths — hypotheses, tests, and fixes grounded in behavior and unit economics.
Most projects fall into one of three buckets. Pick the one that's closest to what's broken — engagement scope and price are tuned to the problem, not a tier.
Fix retention leaks, messy lifecycle logic, weak segmentation, and outdated CRM platforms. Customer.io, Klaviyo, Braze.
How your brand shows up in AI Overviews, ChatGPT, Perplexity, and answer surfaces — without turning the site into SEO sludge.
For founders who need a clear POV across acquisition, retention, measurement, and experimentation — without hiring a full-time growth lead too early.
In short: I combine 15+ years of hands-on growth experience with senior strategic thinking. Unlike pure strategists, I execute directly in your tools. Unlike pure tacticians, I align every test with board-level metrics like CAC payback and LTV. You get both the strategy and the implementation, without needing to hire a full team.
"With me, you don't get more tasks — you get a growth system that compounds."
"Since we started working with Maciej, our business has undergone a significant transformation"
He introduced me to the essential principles of growth processes and offered hands-on support with specific projects and ideas that helped us regain momentum. He has the ability to consider all aspects — from team dynamics and company culture to processes, platforms, and technology. I highly recommend him.
"Maciej is a standout performance marketer who combines sharp analytical skills with a truly innovative mindset."
During his time at OneFit, he was not only deeply committed to our growth but also became a beloved member of the team. His hard work and ability to turn data into results make him an asset to any forward-thinking company.
30 minutes, free, scoped to your funnel. No deck, no pitch. You'll leave with three things you can act on this week — even if we never work together.
Send a Loom + Stripe/GA4/CRM read-only access (or just the Loom). I spend 45 minutes mapping your acquisition, activation, and retention before the call.
I'll show you the 3 specific points where you're losing the most money — with the numbers — and how I'd test fixes. You ask anything.
I send a 1-page summary: top 3 leaks, suggested experiments, rough scope if you want help. Yours to keep, share, or hand to anyone.
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps — no fluff, no hard sell.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally within 48h.
