Audit & Strategy Sprint
Scaling can feel like flying blind. You see rising costs, but you're not sure which part of the funnel is leaking. The Audit & Strategy Sprint is a concentrated two-week engagement that shows you what's working, what's failing, and what to fix first. Instead of vague reports, you walk away with a practical roadmap for your business and your current growth stage.
What is a Performance Marketing Audit?
A performance marketing audit reviews your entire acquisition and retention engine-from how you allocate budget across channels to how you track attribution, optimize campaigns, and measure ROI. Unlike channel-specific audits that only look at Google Ads or Meta campaigns in isolation, a performance marketing audit analyzes the full customer journey from first touch to repeat purchase, identifying where value leaks and where opportunities exist. The goal: turn scattered performance data into a clear, actionable roadmap.
Most companies run campaigns on autopilot-same budget allocations, same creative angles, same bidding strategies month after month. But without regular audits, they miss signs of saturation, attribution gaps, and optimization opportunities. A performance marketing audit answers critical questions: Which channels deliver the best CAC payback? Is your attribution accurately measuring cross-channel contributions? Are you leaving budget on the table in under-optimized channels? Are your acquisition costs sustainable relative to LTV?
The audit covers seven core areas: acquisition funnel performance (tracking drop-offs from awareness to conversion), channel mix analysis (evaluating ROAS, CAC, and payback by channel), attribution and measurement (identifying tracking gaps, modeling opportunity, and multi-touch attribution setup), budget allocation (modeling optimal spend distribution using marginal ROI principles), retention and lifecycle (analyzing activation, engagement, and churn patterns), competitive benchmarking (comparing your metrics to industry standards), and strategic gaps (identifying missing elements like CRM implementation, incrementality testing, or data infrastructure).
Typical audit deliverables: funnel maps showing conversion rates and drop-offs at each stage, CAC/LTV models with cohort analysis and payback curves, channel performance scorecards ranking channels by efficiency and scale potential, attribution reconciliation comparing platform-reported, MMP, and modeled conversions, budget optimization recommendations with reallocation scenarios, prioritized backlog of 10-15 high-impact experiments, and a 90-day roadmap sequencing initiatives by risk and return. The audit isn't just a report-it's a strategic blueprint for the next quarter.
Expected outcomes: You'll identify 2-3 high-ROI quick wins that deliver measurable efficiency gains, uncover budget reallocation opportunities that improve blended CAC, reveal tracking gaps affecting decision-making, build alignment across marketing, product, and finance teams on priorities, and create a clear action plan with measurable success criteria. Most audits pay for themselves quickly through immediate optimizations.
Why an Audit Sprint
When you're moving fast, it's easy to fall into the trap of "growth by intuition." Budgets are allocated by habit, experiments get half-run, and decisions are based on incomplete dashboards. The Audit Sprint pulls together acquisition, retention, and monetization data into one view. The result: you'll see exactly which levers drive profitability and which ones drain your resources.
What's Inside
The sprint has three core components. First, a funnel and retention audit, where I map drop-offs from acquisition through to repeat usage. Second, a CAC and LTV model, showing how each customer segment contributes to profitability. Third, a quick-win roadmap - a prioritized list of actions you can execute immediately. This isn't a theoretical exercise; it gives your team the confidence to act.
How It Works
The sprint is fast by design. In Week 1, I gather data, set up access to analytics and ads platforms, and conduct quick interviews with your team. By the end of the week, you'll have a preliminary funnel map. In Week 2, I deliver findings in a structured report, complete with visual dashboards and a live workshop. You leave not only with the insight but also with a clear action plan and backlog that can be executed by your team or with my support.
Proof of Approach
I've run audit sprints with fintech, SaaS, and e-commerce teams. At Resumedia, I helped marketing and product leads align on which markets to prioritize, creating a shared roadmap across acquisition and retention. At bunq, my sprint identified where lifecycle communication could be optimized, leading to a complete rethink of onboarding. At Bitvavo, the audit revealed blind spots in attribution setup, which became the foundation for better budget allocation.
Who It's For
The Audit Sprint is perfect if you manage significant marketing spend but lack confidence in where returns come from. It's also suited for teams preparing for scale - whether raising funding, entering new markets, or launching new product lines. If you want clarity, prioritization, and confidence in your next growth steps, this sprint is the right fit.
FAQs
What do I actually receive at the end?
You receive a detailed report covering funnel performance, CAC/LTV models, and a prioritized backlog of recommended actions. The sprint concludes with a live workshop to ensure your team understands and can act on the recommendations.
How much of my team's time is required?
Not much. Apart from providing platform access and a couple of short interviews, your involvement is limited to around 2-3 hours. The goal is to reduce disruption to your team while delivering clarity.
Can you support implementation after the sprint?
Yes. While the sprint is designed as a standalone engagement, many clients continue with me for execution - whether CRM implementation, funnel optimization, or paid media management.
How soon can we begin?
I typically start new sprints within 1-2 weeks of initial contact. The process is deliberately lightweight so I can move quickly from discovery to insights.
What platforms and data sources do you analyze?
I analyze Google Analytics, ad platforms (Google Ads, Meta, etc.), CRM systems, email platforms, and any other tools you use. I can work with whatever data you have available, even if it's incomplete.
What if our data is messy or incomplete?
That's exactly what this sprint is for. I'm experienced at working with imperfect data and can identify gaps while still providing valuable insights. I'll also create a plan to improve your data collection.
How detailed is the final report?
Very detailed. You'll get specific recommendations with implementation steps, expected impact, and resource requirements. Each recommendation includes priority level and estimated effort to help you plan your roadmap.
Do you work with companies at any stage?
Yes, from early-stage startups to established companies. The approach adapts to your stage: startups get more foundational recommendations, while established companies get optimization and scaling strategies.
What's the difference between this and hiring a consultant?
This is a focused, time-boxed engagement that delivers actionable insights quickly. Traditional consulting can be open-ended and expensive. This sprint gives you a clear roadmap in 2 weeks.
Can you help with specific problems like high CAC or low retention?
Absolutely. The sprint identifies the root causes of specific problems and provides targeted solutions. Whether it's CAC, retention, conversion, or growth bottlenecks, I'll find the issues and fix them.
Let's Talk Growth
Book a quick intro call or send me a short brief. I'll review your funnel and reply with next steps – no fluff, no hard sell.
Book a 30-minute Free Strategy Call
Use this short call to pressure-test your current funnel, ask questions, and see if it makes sense to work together.
Prefer email? Send a short brief.
Share a few details about your product, traffic, and where you think the funnel is leaking. I'll reply personally.